Your new content may not be as relevant as your old
All the best B2B tech marketers are mini-publishing houses -- they never stop cranking out thought-provoking content on the issues their target market cares most about. But even the best thought...
View ArticleEvel Knievel, corporate positioning & corporate message development
Engineers take the leap from tech features to Big Business Benefits like Evel Knievel approached the Snake River Canyon: they fall down. Our Hierarchy of Benefits gives you a better way to do corporate...
View ArticleEvel Knievel, corporate positioning & corporate message development – a new...
Velocity today announced a new white paper for technology marketers facing corporate positioning and corporate message development problems...
View ArticleNew eBook: Best & Worst of the Mobile Web
mobiThinking.com, the resource for mobile marketers, and Velocity Partners, the B2B marketing agency, today announced the launch of a new eBook: The Best & Worst of the Mobile Web.
View ArticleOpt-Out: Digital Marketing’s punch in the stomach
Marketing used to be all about the upside. You fired off a message; some people responded; others didn't. Net gain. In the digital world, there's a downside that's as painful as any upside: the dreaded...
View ArticleNew mobile marketing eBook for small businesses
Velocity Partners, the B2B agency specialising in technology marketing, announced the publication of a new eBook available on mobiThinking.com. The free eBook is called, “Marketing your small business...
View ArticleThe Disruptive Idea: that’s what it’s all about
Disruptive ideas are not the only way to build a successful business. Sometimes just doing lots of little things better than the other guys is enough. But a disruptive idea is probably the single most...
View ArticleDon’t get lost on the mobile Web: a mobile marketing e-Book
We just completed a new e-Book for our client dotMobi on mobile content discovery. Called 'Don't get lost on the mobile Web', you can find it at www.mobithinking.com, the online resource for mobile...
View ArticleNever mind the Barack, it’s mobiThinking
Birth of a thought leadership website dotMobi is a mobile Internet services company and the registry for the .mobi domain name. It’s backed by leading mobile operators, device manufacturers, and...
View ArticleFirst stop in B2B mobile – the mobile email
The low-hanging fruit of mobile marketing? Mobile-friendly emails. The eight commandments of B2B mobile emails.
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